Client: Not Soap, Radio - Bath and beauty brand
Product: I need a do-over - Bath and body travel kit
Role: Art Director/Designer
The I need a do-over kit was designed as a set featured during the New Year holiday season including mini versions of some of the client's best selling original collection of body wash and lotion. Special attention was paid to not only work for the holiday but to be an evergreen kit focused on themes of starting over and self improvement. The set of products come in a vinyl travel bag to be enjoyed by the consumer long after the products are used. The postcard insert was designed with a fun eye catching graphic on the front with cleverly worded instructional copy on the back. I played a key role in the concept, design and execution.