Not soap, radio - love kit
Client: Not Soap, Radio - Bath and beauty brand
Product: So long to going solo - Bath and body travel kit
Role: Art Director/Designer
The So long to going solo kit was designed as a set featured during the Valentine's Day season including mini versions of some of the client's best selling original collection of body wash, lotion and lip balm. Special attention was paid to not only work for the holiday but to be an evergreen kit focused on themes of love and attraction. The set of products come in a vinyl travel bag to be used by the consumer long after the products are used. The postcard insert was designed with a fun eye catching graphic on the front and cleverly worded instructional copy on the back. I played a key role in the concept, design and execution.